Top 50 Boutique Hotels, Gastropubs and
Cocktail Bars

Top 50 Boutique Hotels, Gastropubs and Cocktail Bars homepages on mobile

The Brief

With the introduction of the new prestigious events celebrating the top 50 Boutique Hotels, Gastropubs, and Cocktail Bars, I was tasked with designing and building three websites showcasing each top 50 event. As a collection of events, the websites would use the same page templates and formats. Each template needed to be flexible, consistent, and reflect the aesthetics of each brand.

As part of the build, I was also entrusted to create new brand guidelines featuring all-new colour palettes, fonts, and photography. Since the sites would work in conjunction with one another, the palettes needed to match tonally while still being unique to each brand.

Top 50 Brand Guidelines

The Goal

The objective was to showcase the Top 50 winners of each event while also promoting sponsors, industry news, offering a 'find my' function for visitors, and encouraging future event submissions.

Prototypes
Accumalation of high-fidelty prototype mock-ups Accumalation of high-fidelty prototype mock-ups

The Outcome

A curated set of websites that shone the light on each prestigious event and their respective winners. The fully responsive sites allow users to seamlessly scroll through winners, industry news, and find their closest winning hotels, gastropubs, and cocktail bars

Collage of pages from the top 50 websites
Mock-up image of the top 50 boutique hotels homepage on a mobile Mock-up image of the top 50 cocktail bars homepage on a laptop